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This web site had the following in the web page, "Solar Energy Equipment is dedicated to reducing your carbon footprint one step at a time." Our analyzers saw that the web site stated " Solar Energy Equipment is your clean energy solutions specialist." The Website also said " We provide expert consultation and top quality solar energy products throughout Cairns and the surrounds, helping you save money on the soaring cost of grid connected power. Today to supply a clean energy solution for your home or business. Look no further than Solar Energy Equipment for high quality solar hot water systems. We stock all the top b." The website's header had Solar Energy Equipment as the most important optimized keyword. It is followed by Cairns, solar, and system which isn't as ranked as highly as Solar Energy Equipment. The next words solarenergy.com.au uses is energy. scheme was included and will not be understood by search engines.